HICKS MARKETING | Luck Engineering for the dark funnel

Does ChatGPT know your business exists?

Right now, someone who needs exactly what you do is asking an AI. Not Googling. Asking.

They typed something like "best [your service] in [your city]" — and ChatGPT gave them one answer.

Not five. Not ten. One.

If it wasn't you, that conversation is over. And you'll never know it happened.

Get your free Discoverability Score (1–100) and find out exactly where you stand — before another conversation you can't see costs you a client you'll never meet.

Get My Score

Reviewed by a human. Back to you in 24 hours.

The shift nobody warned you about

Three years ago, your buyer typed "best 3PL in Phoenix" into Google. They clicked five links. You had a shot.

Today, that same buyer asks ChatGPT. The AI picks one answer and stops there. One company gets the mention. The rest don't exist.

You can't see this in Google Analytics. You can't track the click. There's no dashboard. No notification. No second chance to rank higher next week.

The decision gets made in a chat window you're not invited to.

This is the dark funnel, and it's where your next client is already doing their research.

Discoverability is how you show up there.

Your Discoverability Score

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Let's be direct about something

You're good at your work. Your clients know it. You're not looking for a new career as a content creator just to get noticed, and you shouldn't have to become one.

But here's the problem nobody's talking to business owners about:

ChatGPT, Claude, and Google's AI overview are making recommendations right now, every day, to buyers who are ready to spend money. And most founder-led businesses are completely invisible to all of them. Not because the work is bad, but because the digital signals that AI reads are broken, missing, or buried.

This has nothing to do with going viral. It has nothing to do with posting constantly.

Discoverability is plumbing, not performance. It's the infrastructure that tells AI tools: this business is real, it's relevant, it's credible. When that infrastructure is solid, you show up. When it's not, someone else does.

We'll tell you exactly which pipes are leaking.

Here's what you get, free

A 3-page Discoverability Report built around a 10-criteria methodology. Scored. Ranked. Actionable.

Your Discoverability Score (1–100)

Not a vague grade. A real number, benchmarked against 10 specific criteria across your website and the places buyers trust most.

The top 3 things to fix this week

Ranked by impact vs. effort. Highest ROI first. You'll know exactly where to start.

What AI tools actually see when they search your business

A full breakdown, criterion by criterion. Including what's working, what's missing, and why it matters.

Whether your website is readable to ChatGPT, and how to fix it if it's not

Most business websites fail this test. We'll show you yours and give you the exact fixes.

Every report is reviewed by a real person before it hits your inbox. Not auto-generated. Not vague. Not generic.

Who this is for

Founders who are running the business and running the sales.

You're probably on LinkedIn. You'd post more if the days weren't already full. You don't have six hours a week to feed an algorithm, and you know that's not actually the problem anyway.

You have a website. It's not embarrassing, but it's not new either. It was built for the way the game was played at the time, and for a while, that was fine. But the game has changed, and nobody sent you a memo. You're not sure where to start, and you have zero interest in blowing it up and starting over.

You may have also noticed something quietly nagging at you: fewer inbound leads. Fewer inquiries through the site. Nothing dramatic, just... less. And you're not sure if it's the market or something you're missing.

It's probably something you're missing. And it's fixable.

You want an engine running quietly and effectively in the background while you run the company.

That's what this is all about.

To get started, tell us five quick things

Your first name. Your business name. Your website URL. Your LinkedIn profile URL. Your email address.

If you have a Google Business Profile, that helps too.

Free. 24-hour turnaround. No sales call. No pitch. Just your score and exactly what to do with it.